Join the Ag
What you can expect to contribute to and/or be responsible for:
- Competitive audit: Deep dive into social presence and strategies of our competitors and partners surfacing takeaways and lessons that we can use to inform our social plan & tactics.
- Social media & content calendar: Maintain and assist in planning out content and maximise exposure of available content and suggestions for new topics to increase content engagement and traction with the target audience.
- Social monitoring: Daily monitoring via the use of Hootsuite, ensuring content and tone of voice whilst increasing social media followers by following & engaging with the identified target audience.
- Content development: Regular posting on Twitter, Facebook, Linkedin, monitor effectiveness via engagement rate. Creative content development (using Canva or the like) into bite-sized info for consumption eg, infographic, video snippets, etc
- Increase content exposure: Drive awareness of our content by posting them into relevant groups and forums on social media
- Influencer marketing: Assist to Identify and monitor key industry bloggers, trade journalists and twitter influencers. Research and identify the content of interest and what we can produce in the content pipeline to engage identified influencers.
- Traction: Understand, monitor and analyse social media traction
- Email Marketing and SEO: Research to generate inbound links and relevant keyword mentions for SEO
Success in your role will be measured by the following metrics:
- growth of the audience and engagements with the company brand via the social channel
- deep understanding of the key personas and their interests
- conversions from social to user sign ups
Key Skills Required for the Role:
- Excellent verbal & written communication skills. An interest in marketing, communications, social media or reputation management; Familiarity with key social media tools (e.g. Twitter, Facebook, Linkedin)
- Excellent attention to detail and a high motivation to learn
- A proactive attitude towards work undertaken in the role
- An ability to remain calm under pressure and resilient attitude towards challenges
- An ability to prioritise work, complete tasks with a quick turnaround time
- The ability to work collaboratively with a team.
What’s in it for you:
- You will experience exciting challenges and professional growth while being a part of something huge – not every day you can join the next unicorn.
- You will be developing and applying your skills to accelerate the digital agriculture revolution in Australia
- You will be growing the clean, green reputation of Australian agriculture helping farmers use technology to reduce inputs and maximise outputs in a sustainable way.
- With flexible hours and ways of working, you will get the opportunity to craft this role to ensure you are successful in the performance of your job and satisfied at work
- You will be a part of a multi-national award-winning start-up that is changing how we farm now and into the future (check out TEDx and TechCrunch)
If this job sounds like you, and we sound like the kind of team you’d like to join, please apply by sending your resume to firstname.lastname@example.org