Join the Ag
Revolution

Mission: The mission of the Marketing Director is to help grow FluroSat’s revenue 3X by 

  1. Positioning FluroSat as a market leader and trusted partner in agronomy and sustainability analytics, 
  2. Increasing market penetration through channel partners (co-sell and sell-through) and
  3. Attracting new customers by increasing the awareness of FluroSat’s solutions on the market.

What you can expect to contribute to and/or be responsible for:

Define a winning marketing strategy

  • Define winning strategy and guide execution of the plan
  • Constantly measure, analyze, and refine programs and strategies
  • Define processes as necessary; right-size to stages
  • Effectively communicate strategy, goals, and vision to company and team.

Product Marketing

  • Curate and fine-tune product/company positioning
  • Create consistent messaging
  • Direct product launches
  • Manage press relations

Partner Ecosystem / Sales Enablement:

  • Resource and build appropriate salestools and processes to establish channel revenue engine
  • Training
  • Partner management

Build Brand & Company Awareness

  • Develop and/or enable evangelist communities
  • Marketing communications/PR
  • Social
  • Define a winning brand, visual identity, brand attributes, and brand management

Generate demand/leads that helps sales meet revenue expectations:

  • Create effective funnel programs and activities that enable effective sales, cost-effectively
  • Define and resource acquisition and nurture content strategy
  • Define and resource digital / paid strategy
  • Define website requirements and ensure successful SEO
  • Define role and resources for (online) events
  • Direct execution of all programs: webinars, email

Teamwork and collaboration:

  • Work effectively with sales to get messaging and programming right.
  • Work with the product manager to ensure marketing leverages product and product efforts are marketable.
  • Personally represent and live culture values

Success in your role will be measured by the following metrics:

  1. Growing revenue 3X+ from existing customers through co-marketing
  2. Landing 3+ new big logos from each of the 3 channel partners in 2021
  3. Generating leads to fill in the pipeline from CropLife100 and top CPGs
  4. Establishing FluroSat as a go-to player in scalable agronomy and sustainability product space reflected in the number of SQLs

Key Qualifications Required for the Role:

  • 4+ years in B2B marketing, preferable in the enterprise SaaS space, experience in ag/ agtech would be outstanding!
  • Exceptional project management skills, with the ability to manage dozens of moving pieces across multiple projects and teams simultaneously
  • Experience operating in highly ambiguous and rapidly changing environments
  • Ability to create clear and compelling messages as well as a willingness to roll up sleeves to create externally-facing assets or internal deliverables
  • Strong presentation skills with the ability to educate and inspire small groups and conference audiences
  • Some experience in customer-facing role preferred but not required

What’s in it for you:

  • You will experience exciting challenges and professional growth while being a part of something huge – not every day you can join the company that meaningfully contributes to a better future of the planet and humanity.
  • You will be developing and applying your skills to accelerate the digital agriculture revolution, globally
  • You will be working with the best customers in the space – the largest, most innovative and most sophisticated
  • With flexible hours and ways of working, you will get the opportunity to craft this role to ensure you are successful in the performance of your job and satisfied at work and outside of it
  • You will be a part of a team of dedicated passionate professionals who have built a multi-national award-winning start-up that is changing the way we farm (check out TEDx and TechCrunch)

If you are a maverick who feels held back by your traditional agriculture organisation, and we sound like the kind of team you’d like to join, please apply by sending your resume to jobs@flurosat.com