FluroSat, an Australian remote sensing, and crop health software startup, has acquired ProductionWise, the digital agriculture platform of GrainGrowers, Australia’s leading grain farmer membership group.
News: FluroSat Acquires ProductionWise from Australia’s GrainGrowers
Sydney Australia 6 Nov 2018
FluroSat, the innovator in remote-sensing crop-health analytics, is excited to announce the acquisition of the Digital Agriculture Platform of Grain Growers Limited, the leading representative body for Australian grain farmers .
The Digital Agriculture Platform consists of a range of leading digital agriculture products in Australia and New Zealand, including the widely known ProductionWise, and a team of Canberra based software developers and agricultural specialists.
Through this acquisition, FluroSat will incorporate the ProductionWise suite of precision agriculture software services into its global offering, and significantly expand its world-class team with the addition of some of Australia most experienced digital farming developers and practitioners.
“ProductionWise enables us to deliver a comprehensive decision support tool for improving yields while reducing costs for our farmers”, explains Anastasia Volkova, FluroSat CEO. “the proven science behind the accurate ProductionWise climatic and crop models combined with FluroSat’s smart AI-driven agronomic tools delivers a solution that helps farmers make decisions rather than drown them in more data.”
The expanded business will serve more than 1000 customers in Australia, New Zealand and the US, with plans to rapidly extend into new crops and regions. “We are very pleased to be able to continue supporting the large, dedicated group of ProductionWise users”, continued Volkova. “ProductionWise and FluroSense together will deliver an improved platform for all our current and future users for powerful, informed agronomic decision-making”.
“The acquisition of ProductionWise by FluroSat will bring two of Australia’s leading digital ag solutions - powered by world-leading agricultural science - to the world,” said Mike Zimmerman, Partner at Main Sequence Ventures’ CSIRO Innovation Fund and FluroSat Director. “FluroSat can be a great example of our research having an impact at scale across the globe.”
This combination means that existing ProductionWise and FluroSat customers will have access to enhanced functionality, with the platform’s features able to provide reliable agronomic decision support, tailored recommendations at a sub-field level and the ability to focus the agronomist’s attention on the emerging issues spotted in the field”.
David McKeon, CEO of GrainGrowers said: “ProductionWise is one of Australia’s most powerful decision support platforms for grain growers, in use for over a decade and providing planning, satellite imagery and precise Agricultural Production Systems Simulator (APSIM)-driven yield simulations. We are excited about the synergy between the scientific agronomic approaches and modern ML and AI data exploration techniques which will offer the industry a comprehensive, easy to use way to understand the impact of their decisions on crop yield.”